Ecommerce is such a buzz word in a 21st era business that irrespective of size, sector and geographical locations, companies want to invest on it. This buzz word is changing perception of board room for Information Technology as a cost centers to profit center. Ecommerce is not only changing shape of business but it is also demanding  lot of maturity and understanding  from top management of company to deal with volatile nature of Ecommerce.

Story of Ecommerce becomes tougher when it comes to Business to Consumer (B2C) selling due to following reasons:

1.       Continuous Changing Consumer behavior.

2.       Site traffic and conversion rate.

3.       Channel Conflicts

4.       E- Marketing and promotions

5.       Simplicity and User friendliness of Web shop.

To deal with above challenges board room requires a team member like Chief Information Officer with sufficient experience in ecommerce and strong IT department. Ironically, all over the world, this need of companies cannot be fulfilled by talent pool of market and only less than quarter of companies have CIO profile. Companies have unpleasant experience which tried their hands on in house IT infrastructure / department. In such scenario, companies need a right IT partner who can fill the gap of knowledge in eCommerce. Partner who can full fill all the eCommerce need of company like eCommerce strategy, web shop design, web shop building, e Marketing, SEO, SEM and other IT services.

“Sellsmart” is pioneer in Western Europe that very well understand requirements of its clients and proven as best eCommerce partner. Sellsmart not only provides IT solutions but also helps clients to enhance its business through eCommerce. Sellsmart based on Software as a Service (SaaS) business model that provides it cutting edge in today’s IT business and that make long term healthy partnership with its clients. “Sellsmart” as a package includes project management, consultancy, web shop design, web shop building, SEO, SEM and IT Support. This comprehensive package allow client to focus on its core business and B2C channel become another sales methodology which always enhance its revenue and profit.

“Sellsmart” fulfill most of the functional requirement of sales organization. Following are main features of sellsmart:

1.       Multi channel, multi locale and multi currency sales organization set up

2.       Catalog and product management.

3.       e – Marketing, promotions, special pricing and A/B Testing etc.

4.       Content management, Guided Search, SEO and SEM friendly web shop.

5.       Inventory management, call center and fraud management.

Technically “Sellsmart” is very robust product that is based on Intershop Enfinity eCommerce platform.  It is based on J2EE components like ORM, Servlet etc. It has web server as Apache, application server as Tomcat and database as Oracle. Design of whole product is very modular so client can avail selected features of Sellsmart. Sellsmart can be easily integrated with any ERP and financial system.

Many big business houses enjoying taste of “Sellsmart”, few names are Xerox Europe, BCC Netherlands, Telegraaf Netherlands, and MDY NL etc. Each implementation is unique and complex which is fulfilling most of client’s requirement with minimum customization in Sellsmart.

On the flip side, Sellsmart can improve itself in following:

Release management so that client is always aware of upcoming features and can prepare themselves for those.

Deliverable like user guide and configuration document can be more qualitative.

All over “Sellsmart” can be a good choice for eCommerce aspirant companies which are looking for professional and visionary partner.